Social media strategies played important role in pandemic election: experts - CTV News

Bakhtawar Khan excitedly waited, her friend holding two cellphones and a camera, for her turn to get a photo with NDP Leader Jagmeet Singh.

The 20-year-old, like most people showing up to political rallies across the country, wanted to share the image with friends and followers on social media.

"I feel like a lot of people are telling me not to vote for NDP because it will be a split with the Liberals," Khan said. "But the way I look at social media, I don't think it will be true this year."

Khan, like people across the country, says she gets all her political and election information from social media.

During the COVID-19 pandemic, people have been spending even more time on their social media and all the political parties are hoping to take advantage to tap directly into their voter base. But just because someone likes or shares a political post doesn't necessarily translate at the polls.

Experts across the country are watching to see which party's social media strategy paid off the most on election day.

Half of Canadians, regardless of age, use Facebook weekly to get news on current events and politics, said Oksana Kishchuk, a consultant with Abacus Data.

Social media has become a vital player in building support. It's not just about posting either, she said, as parties have to consider good photos, snappy clips and current trends.

"Mastering these techniques will be important," Kishchuk said.

As election day comes closer, she says all three main parties are taking the...



Read Full Story: https://www.ctvnews.ca/politics/federal-election-2021/social-media-strategies-played-important-role-in-pandemic-election-experts-1.5590739

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