Tracey Warner Halama currently serves as the CEO of Vital Proteins, overseeing the day-to-day business operations and growth strategy of a high growth billion dollar brand. Vital Proteins is a wholly owned subsidiary of Nestle Health Science and is proud to count Jennifer Aniston as Chief Creative Officer. In this episode, Tracey talks about her career journey, the growth of Vital from a small company to one backed by Jennifer Aniston and shares the top five traits every CEO should possess.
“In order for you to make it perfect, you have to test it. And in order to test it, you’ve got to get it out there in the market,” explains Tracey Warner Halama, CEO of Vital Proteins, an ingestible collagen brand that is proud to have Jennifer Aniston as their Chief Creative Officer. Tracey is a big proponent of being able to pivot when things are not working. So often in the tech world, people, especially women, are told to keep their heads down and not shake things up. Tracey on the other hand encourages lifelong learning and curiosity and instills this belief into her team. She strives for progress over perfection, testing products out on the market and viewing failures as learning opportunities.
Listen to, or watch, the full podcast interview by Lindsay Pinchuk with Tracey Warner Halama on your preferred podcast channel.
In this podcast, the host covers:
How Tracey got Vital Proteins to where it is today
How to cultivate current team members to become brand stewards
The importance of building authentic relationships with consumers
How Jennifer Aniston ended up becoming Chief Creative Officer for Vital Proteins
The value of knowing how to pivot when things are not working out
Why a business owner should always listen to their intuition
The incredible opportunities that can be born out of failure
Podcast Quotes:
“The most important lesson early on was making sure that we had an authentic relationship with our consumers.” (11:56-12:03 | Tracey)
“You have to find those authentic fans of your brand. You can't go out and pay for it, so it has to happen very organically.” (21:53-22:01 | Tracey)
“It was an inflection point in our brand. Now all of a sudden, we had the credibility and the authentic usership of the world's biggest celebrity.” (24:19-24:29 | Tracey)
“Your greatest asset is your people. So in the early days of building a brand, you want to find people that are super passionate, and they're willing to roll up their sleeves and they're willing to wear a lot of different hats.” (29:25-29:37 | Tracey)
“When you really settle into who you are, the confidence just blossoms.” (33:41-33:46 | Tracey)
“As an entrepreneur, you have to be willing to fail. You have to be willing to bring humility to the table, look yourself in the mirror and say, is this working or is it not?” (37:30-37:41 | Tracey)
“That's the power of progress over perfection because we were willing to put it out in the market and then we were willing to tweak it.” (39:51-39:58 | Tracey)
“In order for you to make it perfect, you have to test it. And in order to test it, you’ve got to get it out there in the market.” (41:04-41:09 | Tracey)
About the Podcast Guest:
To learn more about Tracey Warner Halama visit her Instagram (Tracey Warner Halama).
About the Podcast Host:
To learn more about Lindsay Pinchuk visit her website (Lindsay Pinchuk).
About Dear FoundHer… Podcast:
Dear FoundHer... is a weekly letter to female entrepreneurs to inspire, motivate and provide actionable tips for success through thought-provoking conversations with some of the most successful founders and entrepreneurs who have paved the way. Hosted by award-winning entrepreneur, Lindsay Pinchuk, each week she picks the brains of some of her closest contacts, offering them the chance to share their teachable moments as well as business, marketing, content, social media tips and more! Your journey as a founder is the ride of a lifetime, some come on in and join us!
Listen to, or watch, the full podcast interview by Lindsay Pinchuk with Tracey Warner Halama on your preferred podcast channel.
Media Communications
Inquiries: [email protected]
Media contact and published by PodAmp.fm [email protected]
Published by: Dax Hamman
Source: PodAmp.fm
Release ID: 612117