What to Consider Before Hiring Google Ads Consultant or Agency - Entrepreneur

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The average small to mid-sized business spends about $10,000 annually on Google Ads.

Naturally, there are a lot of agencies and experts offering their "Google Ads Management Services" right now. If you're planning to hire someone to optimize your campaigns and are wondering what to look for, this article is for you.

When searching for a Google Ads agency or consultant to manage your advertising campaigns, you're obviously looking for a measurable ROI on your ad spend, so you need to be careful about who you give this responsibility to.

There are several important factors to consider to ensure you're choosing a reputable and effective partner. Over the course of my career in the pay-per-click (PPC) advertising and search engine optimization industry, I've learned that these are the most critical factors to consider when hiring a Google Ads agency.

Related: How to Scale Your Business Using Google Ads

1. Experience and expertise

Look for agencies or consultants with a proven track record of managing successful Google Ads campaigns. Ask about their experience working with businesses similar to yours regarding industry, size and goals. I recommend firms with no fewer than 10 years of Google Ads management experience to their name.

2. Google Partner certification

Google Partner certification indicates that the agency or consultant has demonstrated expertise in Google Ads. Google Partners have passed Google's...

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