The Texas digital marketing services company, KISS PR, knows how to design the ideal websites for its clients. There are several elements of website design that no business website should be without. Unfortunately, there are many sites out there that don’t seem to know that their websites are lacking.
People tend to judge websites very quickly, within just a couple of seconds. So, if you don’t have what they are looking for, or it isn’t easy to find, they will likely click away from your page and go to your competitors’ sites instead.
To help you, the digital growth experts at KISS PR have put together a list of four essential website design elements that you need to have on your business site.
#1 – Appealing Visuals with a Branding Header
Your website has to grab the attention of viewers, and it has to do it fast. If it doesn’t, they will click away, and you may lose the chance to ever make them customers. When you do grab their attention, you have to make sure that your brand is prominently displayed so that it is locked into the minds of your viewers. This is done with a branding header that identifies who you are and why you should get their business.
#2 – Clear Call to Action and Contact Information
This may seem like a no-brainer, but you would be surprised how many business websites there are that make it hard for visitors to contact them and ask questions or even to buy products or services. Be sure that you include your contact information – clearly and in several places – along with calls to action like “Call Now!” or “Contact Us Today.”
#3 – A Lead Capture Form
When your site visitors leave your site, you may never see them again. Unless you are able to remind them to come back. You can only do that if you have their email address. That’s why a strong lead capture form is essential. It has to be attention grabbing and appealing to get visitors to enter their information.
#4 – Social Media Interaction
Social media marketing is an essential part of today’s overall marketing strategies. That means that you have to include ways for your site visitors to share information they find on your site on their social media pages, as well as how to connect with your company’s social media sites.
Let KISS PR Improve Your Company’s Website
If your company’s website is missing any of the above elements, you may be losing potential sales conversions, customers and profits. We are experts in website design, and we know how to perfect your company’s site in all of the above areas. Let us know how we can help you by calling 972-737-1371 today to get started.
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