Digital Marketing has turned out to be mandatory marketing for all types of Businesses, Brands, Organizations, and many other professional services during pandemic and post-pandemic.
Different types of marketing and advertising media platforms such as social media, emails, search engines, mobile applications, affiliate programs and websites have helped in generating leads, boosting sales and encouraging increased domestic consumption and export.
Trends Emerged in Digital Marketing Sector Amid Covid-19
The users are approaching Google for more information on COVID-19; this topic is dominating all others searches on Google. In the United States, the searches on Covid-19 were at the peak in March 2020.
- Fake/ Rumour spreading Advertisements has been banned by the GOOGLE, that been figuring out on the COVID-19, Ads such as phishing, malware and misleading information.
- Facebook is banning the advertisements promoting the cure on COVID-19.
- Amazon has been gradually reducing its Google ads spend.
- Mobile search traffic has decreased by about 25% in March.
The CPG DIGITAL MARKETING is divided into Four Categories:
- Search Marketing
- Email Marketing
- Social Media Marketing
- Content Marketing
Among these marketing strategies, search marketing has been found to be a low cost and easy way to reach the target audience. However, content marketing is projected to rise at a CAGR of 12.87%.
Programmatic Digital Marketing Dominated the Market
The Consumer packaged Goods (CPG) Digital Marketing Market is divided into two types of programming: Programmatic and Non-programmatic. “Programmatic digital marketing dominated the market with 78% share.” .By 2027, the industry is expected to be worth US$ 48.8 billion!
Based on Digital Platform, the market is classified into Desktop and Mobile applications. Mobile digital was valued at US$ 16.27 billion in 2019 as there is an increase in Smartphone usage and launch of friendly online shopping apps, marketing accredited to significant growth in mobile internet advertising along with digital ad appending in the country exceeding US$100 billion in 2018.
Top Ten Competitive Players Operating In Market Include
- Oracle Corporation
- Microsoft Corporation
- Accenture Interactive
- PwC Digital Services
- IBM corporation
- Amazon Inc
- Deloitte Digital
- Salesforce.com
- Google Inc.
The industry has witnessed the emergence of several digital marketing players in the local market in different countries. The dynamic nature of the business environment is to increase the need amongst the business professionals to update themselves with current situations in the market.
REFERENCES:
- https://univdatos.com/report/global-cpg-digital-marketing-market-current-analysis-and-forecast-2020-2027
- https://www.marketwatch.com/press-release/cpg-digital-marketing-market-size-share-industry-growth-price-trends-report-and-forecast-2025-2021-04-08?tesla=y
- https://www.mccourier.com/cpg-digital-marketing-market-worth-us-60-6-billion-univdatos-industry-analysis-by-size-share-growth-trends-and-forecast-2021-2027/
Published by: Book Club