The pandemic has upped the ante for marketers looking to make sense of the ever-fragmenting streaming landscape. In just one year, Nielsen estimates that the percentage of homes that can stream has risen from 18% to nearly 30%.
With expanded measurement capabilities, marketers can see the true scale of the growing streaming ecosystem and measure the impact of new revenue to include branded in-show integrations.
On June 17, eMarketer moderated a Tech-Talk Webinar featuring Nielsen’s Brian Fuhrer, senior vice president, product strategy. He discussed how streaming provides new monetization opportunities for marketers.
Watch this on-demand webinar and learn:
- The true scale of the growing streaming ecosystem, and what it means for marketers
- The biggest monetization opportunities for content creators and brands in streaming
- Who’s watching which platforms, and where advertisers can reach unique audiences
source: http://feedproxy.google.com/~r/NielsenWire/~3/L2w0K8kQX3E/
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