GRIT Business & Innovation 2021: Executive Summary
We continue to see some level of disconnect between what buyers and suppliers prioritize as unmet needs. The good news is that both groups largely recognize the same themes of what the unmet needs are, but emphasize them differently. Suppliers that pay attention to what buyers are asking for have clear direction on where to focus their strategic planning efforts.
Similar to unmet needs, buyers and suppliers largely agree on the skill development emphasis needed, although differ in which they prioritize and by how much. Buyers place the largest priority on Business Knowledge while suppliers consider market research expertise as number one. However, both segments place little emphasis on technical/computer expertise.
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We asked all respondents what buzz topics are top of mind for them, and we see a decided emphasis on “process related” topics that are related to driving increased efficiency and efficacy of the insights & analytics function. However, COVID-19 remains a top topic as well, indicating GRIT respondents are still thinking about what impacts the pandemic will have on the future.
A majority of suppliers report an increase in revenue, with the Technology provider segment continuing to experience phenomenal growth. Most GRIT respondents seem to be riding the wave of recovery. However, some are still struggling, albeit at a lesser level than feared by many in 2020.
Related
GRIT Business & Innovation 2021: Methodology and Sample
The GRIT Report’s methodology and sample profile used to track market research industry trends and top companies.
GRIT Business & Innovation 2021: Foreward
The GRIT Report’s key findings on market research trends, innovation, and industry analysis.
GRIT Business & Innovation 2021: Industry Scope
How the insights and analytics industry adapted to changing business needs from the COVID-19 pandemic to focus on full service and strategic consultancy.
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