Is Social Media the New Storefront? - Adweek

How the ecommerce landscape changed drastically in 2021

The Covid-19 pandemic changed the landscape of ecommerce last year. It forced brands to engage with consumers in new ways with many spending more time online. According to a recent report from Adobe, this changed behavior accelerated the growth of ecommerce by four to six years, and it’s expected to continue as the world returns to something resembling normal.



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