Are you looking to tap into Instagram Reels as a new growth opportunity, but you're not sure exactly how it works, and what exactly you should be posting to maximize engagement?
You're in luck, because this week, Instagram has shared a new overview of the key factors that it considers in ranking Reels, which ultimately points to how you can maximize Reels reach, by aligning with these elements.
But there's a little more to it than that - either way, here's Instagram's post which highlights the essential considerations of Reels ranking.
Breaking it down, first off, Instagram highlights how it determines which Reels each user is likely to be interested in, based on four key factors:
So the more Reels you watch - ideally all the way through - the more signals of interest Instagram then has in order to determine what you want to see, with the additional, direct factors of Likes and comments also playing a big part.
But Instagram also wants to encourage engagement, so if you're more likely to subsequently create your own Reels based on the original, you'll see more of that content as well. For creators, that could be another reason to try and tap into trending audio to help maximize exposure for your clips.
Next, Instagram shares the four most important signals that can boost Reels reach.
So these are more common algorithm elements - each user will see more content based on their past engagement history, and the specific details of each clip (including the audio again).
But is...
Read Full Story: https://www.socialmediatoday.com/news/instagram-provides-new-overview-of-how-its-reels-algorithm-works/604418/
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