Building a strong brand is critical for every business, and social media has quickly become the ultimate space to expand your audience, and scale your brand to the next level.
With around 3.8 billion people around the world now regularly scrolling through their favorite social platforms, the medium offers huge potential for businesses to improve their performance - but with so many people logging on, there's also a challenge in differentiating your brand, in order to stand out of the pack.
Social branding has become the touchstone of digital marketing. Social branding helps businesses increase brand awareness, connect with relevant communities, and establish their place within consumers' lives, through regular, ongoing contact.
But how do you do it? How can you map out a strategy that will maximize your social branding efforts, and improve your social media performance?
Here are seven lesser-known tools you can use within your branding process, each of which caters to a specific element in an effective branding system.
1. SE Ranking: Produce Share-Worthy Content
The key to successful social media branding lies in creating content that encourages people to share and engage.
The content that you share on social media shapes your brand, which is why it’s important to analyze your content resources and share the right type of content.
SE Ranking is a multifaceted tool that highlights hidden opportunities, and helps you figure out what content will connect best with your...
Read Full Story: https://www.socialmediatoday.com/news/7-smart-tools-to-help-improve-your-social-media-branding/604621/
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