Want to know if your social media strategy is paying off or not? Track your social media impact through these metrics.
Social media strategy development requires tracking your current performance and presence on social platforms. With numerous social media metrics, you can get confused about which ones to track. Here is a list of 13 vital metrics you should measure as an individual user to grow your accounts.
1. Likes or Reactions
Remember how you checked the notifications every two minutes after posting your first content on Facebook, Instagram, or LinkedIn? Likes or reactions are an important indicator that your audience enjoys your content. You need to pay attention to this metric to find out the popularity of your social media posts.
In most platforms, getting more likes means a higher spot in the search result and higher potential reach for the next post. However, getting more angry reactions in your posts is not a good sign. In such cases, you need to give a second thought to what you post.
2. Comments
Social platforms are the virtual ways of being social, and comments are the digital substitute for real-life conversations. All relevant content can initiate a conversation in the form of comments. It can include general discussion, applause, and criticism.
However, all are helpful for you to create better content. Comments are always better than silence, and it is a sign that the audience finds your content interesting.
3. Shares
Compared to liking, which is a...
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