Produce engaging social media content to enhance diabetes care and education - Healio

Social media can promote engaging and informative diabetes education content while also fostering a support network for people with diabetes, according to two speakers.

In a 10-day program conducted in a private Facebook group with people with diabetes, researchers created informational videos and other content to encourage participants to eat healthier and engage in physical activity. At the end of the program, the cohort showed improvements in overall energy, exercising, physical function, pain management and blood glucose levels.

“My role was to bring the diabetes educator to the forefront and to get all of these individuals with diabetes together for a challenge,” Lorena Drago, MS, RND, CDN, CDCES, registered dietitian and certified diabetes care and education specialist for Hispanic Foodways LLC, told Healio. “We feel the challenges are a great way to engage persons that are living with diabetes or any other chronic condition to have them support one another, but also see in a short time what a challenge can actually do to improve health.”

Drago and Miguel Johns, CEO of KingFit, described how to create engaging diabetes-related content on social media at the Association of Diabetes Care & Education Specialists virtual conference.

Keys to creating engaging content

Use of social media has increased dramatically in the past 10 years, with more than half of adults aged 18 to 64 years using at least one social media site, according to data from the Pew Research Center....



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