Topline
Yik Yak, a local, anonymous app that was most popular on college campuses during the early 2010’s, returned to Apple’s App Store Monday for U.S. users, four years after the platform shut down in 2017 after its user base declined.
Key Facts
Yik Yak allows users to post anonymous messages to local boards that other users within a five-mile radius can comment on and upvote and downvote to increase or decrease a post’s visibility.
The new version of Yik Yak appears much the same as the app did four years ago, with the addition of a long list of new “community guardrails” meant to combat the bullying and hate speech that plagued the previous version of the platform, which ran with little moderation.
The platform encourages users to both downvote and report any Yik Yak posts that violate the terms, as any post on Yik Yak that has reached -5 votes will be automatically removed and reported posts are reviewed.
The news that Yik Yak is back had the app trending on Twitter Monday, with many millennials who were in college during the platform’s heyday both celebrating and decrying its return.
Yik Yak was purchased by new owners from Square Inc, a mobile payments company, back in February, according to a statement from the company, although it was not immediately clear who bought the company or for what price.
$400 million. That’s how much Yik Yak was reportedly valued at the height of its popularity in 2014. However, Square bought the app for just $1 million in 2017, right...
Read Full Story: https://www.forbes.com/sites/carlieporterfield/2021/08/16/yik-yak-the-anonymous-local-social-media-app-is-back/
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