With 3.6 billion people logging into social media worldwide— around 49 percent of the entire earth—platforms have never had a wider reach. Savvy social-media-marketers, like Nick Rogers of Pvsted (pronounced as posted ) Media Marketing Agency, have seized the opportunity to promote products like never before, representing various brands and growing the careers of up-and-coming influencers. An increasing part of their role is understanding how AI affects the way that content is promoted.
The 'Value-Based' Algorithm
Rogers, the 22-year-old owner of Pvsted Media, can personally vouch for the power of social media marketing. He dropped out of college in 2017 to pursue his own endeavors and has seen his agency flourish due to the marketing sector's rapid expansion. "The growth and progression feels insane." His particular 'niche' is in working with clients to help them optimize their Instagram pages so that they reach more followers. Since the algorithm changed in 2016, Instagram now works on a ‘value-based’ system, suggesting content that fits with the user’s previous preferences.
Rogers helped Richard Garcia leverage the algorithm to organically reach over 200,000 followers. He says, "Our strategy is centered around helping our clients be genuine people on social media. Avoiding giveaways, fake followers and bots and opting for slow, controlled growth of a real audience that loves them. This is our specialty.”
The Role Of AI In Social Media
“AI in social media is actually one...
Read Full Story: https://www.forbes.com/sites/mikeswigunski/2021/08/18/social-media-expert-nick-rogers-explores-the-possibilities-and-limitations-of-ai-driven-platforms/
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