If you catch yourself thinking, ‘It's just pictures, anyone can do that’, think again! Ensuring that your brand’s social media graphics are top notch helps to build brand awareness and connect consumers with a business and its products.
But managing consumer expectations by delivering exceptional designs is no easy feat. media update’s Taylor Goodman unpacks three top design tips to help boost your brand presence online.
Let’s get into it:
1. Determine what your goals are
Before you launch into design mode, you need to know the who, what, when, where and how of it all. Ask yourself: What do I want to achieve with my work?
Why? Well, you can never be too prepared or informed when it comes to creating content. Knowing the purpose behind your work will help you form a solid understanding of how to create designs that resonate with your audience.
So, how do you uncover this purpose and form clear-cut goals? By learning more about your consumer base and what they want to see from your brand, of course!
You can start by answering the following:
- Who is my brand’s target audience?
- What platforms are my target audience most active on?
- What message am I trying to convey with my designs?
- What emotion do I want to provoke with my designs?
- What action do I want users to take after viewing my graphics?
Once you answer these questions, you will not only understand the consumer better, but you will understand how to create content that reflects your goals.
Continuing to create...
Read Full Story: https://www.mediaupdate.co.za/social/150999/three-social-media-design-tips-you-need-to-know
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