08.24.2021 08:00 AM
Social Media Helped These Chefs Branch Out of the Kitchen
The restaurant industry was hit hard by the pandemic, but some pros went online to share skills, recipes, and just stay connected. Here’s how you can too.
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While every industry felt (or still feels) the impact of the pandemic, the restaurant industry has been particularly affected. Before Covid-19, unemployment rates were at a five-year low, and minimum wage rates were rising nationwide. Almost one-third of the 20.5 million jobs lost in April 2020, about 5.9 million, were in the restaurant industry alone.
In the face of those layoffs and restaurant closures, these chefs opted to embrace TikTok, Twitter, Instagram, and other social platforms to bring their skills out of restaurant kitchens to an audience of viewers eager to learn from their experience and pick up new recipes. In the process, they found an entirely new way to take their skills and do business—one that may not have presented itself before. They offered WIRED their advice on how others can do the same.
Poppy O'Toole, 27, TikTok @poppycooks
Much of the past year and a half has been about sharing recipes. We’ve all shared sourdough starter stories and our reactions to that viral tomato feta pasta.
When Poppy O'Toole, a chef who trained at a Michelin-rated restaurant, lost her job as a junior sous-chef, her younger siblings introduced her to TikTok after she moved back home. She noticed...
Read Full Story: https://www.wired.com/story/social-media-helped-these-chefs-branch-out-of-the-kitchen/
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