Instagram has published the second installment in its new 'How Instagram Works' series, with an overview of how its search algorithms function, and how you can maximize your chances of showing up in relevant search results.
The first post in the series looked at how Instagram's feed ranking works, providing more oversight into how the platform looks to match relevant content with user interests, and how creators can ensure their posts reach people in the app.
Search is a secondary consideration in this respect, but it is a key discovery surface, and if you're looking to maximize your Instagram presence, you need to have an understanding of all of its systems, and how you can best align with such in your strategy.
Here's a look at the key elements that you need to consider to maximize your IG discovery value.
The basics of Instagram search are fairly straightforward - Instagram uses the keywords that you enter into the search field to highlight the most relevant content, with the specific text that you input being the primary matching device.
But that's not the only factor - when providing relevant search matches for a query, Instagram factors in three primary elements:
- The text you enter - This, Instagram says, is "by far" the most important signal for Search. "We try to match what you type with relevant usernames, bios, captions, hashtags and places".
- Your activity in the app - In addition to basic text matching, Instagram will also rank your search results based on...
Read Full Story: https://www.socialmediatoday.com/news/instagram-outlines-how-its-search-algorithms-work-and-how-you-can-optimize/605596/
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