The original video begins with a crowd gathered around a stack of black and blue milk crates as a woman with pink hair, dressed in a sports bra and leggings, begins her ascent up the pyramid.
She places her foot on the first crate, then the second stacked crate, and somewhere around the third stack the tower beneath her white flip-flops begins to wobble and she falls, sending the pyramid of milk crates toppling across the lawn.
The video, first posted to Facebook this month, is believed to be the origin point for the so-called milk crate challenge, a viral trend in which others attempt to conquer their own tower of milk crates, often falling in the same way as the unidentified pink-haired woman in the original video. The videos have received million of views on platforms such as TikTok, Facebook and Twitter, and countless copycats have posted their own challenges to social media.
I could watch milk crate challenge videos all day pic.twitter.com/anGwTMrIN8
— Josh Sánchez (@joshnsanchez) August 22, 2021
But concerns from doctors and safety experts have led some social media platforms like TikTok to remove videos of the challenge, in an effort to prevent users from serious injury.
Dr. Vonda Wright, an orthopedic surgeon in Atlanta, said surgeons like herself have been sharing videos of the challenge and encouraging their followers to abstain.
"This is probably the one that I've seen that has the highest potential for bodily injury that will take people out not just of their...
Read Full Story: https://www.nbcnews.com/pop-culture/viral/milk-crate-challenge-exploding-social-media-some-platforms-are-trying-n1277641
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