Anh Phoong's Bay Area media takeover began en route to a cruise in Miami.
"Right off the airport into, you know, when we're driving to the hotel, I had seen a billboard for this other [law firm]," she told SFGATE. "It was like 444-PAIN, it was some kind of auto accident [attorney] ... Well, whatever — I didn't really pay attention to the big pink sign."
Then, the sheer volume of the advertising wore Phoong down. The incessant radio jingle, the bright-pink signing all over the Magic City, it all clicked.
"There's so many billboards, and then there was commercials, and there was a jingle, and by the end of the week, I was singing their song," she said.
Her first thought: "Well, we don't have something really like that in Sacramento; why not start it and bring it over?"
And six years into owning her own law firm, she decided to take the step that turned her from small firm owner working out of a spare bedroom to ubiquitous Bay Area and Northern California figure.
Plenty of personal injury attorneys advertise on park benches, through the radio and TV airwaves. Phoong, herself, admits that it's not a particularly novel idea to infiltrate a city with advertising.
Only a few firms, either through the sheer novelty of their advertising material (think J.G. Wentworth and their incredibly earworm-y jingle) or their total and complete ubiquity (Cellino and Barnes also had a great jingle, but were well-remembered in New York because they permeated the city so thoroughly), break...
Read Full Story: https://www.sfgate.com/local/article/Anh-Phoong-personal-injury-attorney-SF-Bay-Area-16411159.php
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