SHANGHAI, Aug. 26, 2021 /PRNewswire/ -- Fengdu Novel, an online literature mobile app developed by CooTek (Cayman) Inc. (NYSE: CTK) ("CooTek" or the "Company"), has explored various opportunities for building content ecology and commercial monetization, and has achieved a breakthrough in leveraging social media channels. The social media channels provide a novel way to reach target readers and demonstrate Fengdu Novel's success in developing a new business model and amplifying revenue growth.
It has become popular to distribute online literature through social media channels, and it is different than distributing through literature apps. The algorism for user recommendations is more precise in the social media ecology. The immersive experience of reading standalone books drives better commercialization, as users are more likely to pay for something they are already interested in.
The social media channels mainly target novel readers who are accustomed to WeChat and do not use traditional reading apps. This is a difficult segment of readers to reach through regular novel apps.
In the WeChat ecosystem, Fengdu Novel distributes content in genres such as city life, fantasy, and romance. With WeChat's matrix of public accounts, Fengdu Novel has attained good user feedback on WeChat in terms of addressing users' reading needs for short-term reading consumption. Thus, Fengdu Novel can recognize a better monetization on social media channels.
On the social media platform, Fengdu...
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