The learning curve: How social media is changing golf instruction - Golf.com

Golf instruction used to be pretty straight forward, but now it comes from all directions online.

Baden Schaff had been teaching golf for years when he came to the sobering conclusion that traditional golf instruction simply didn’t work. By that he meant the practice of standing on the range, hour after hour, attending to a steady parade of students, assessing their swings and sending them off with this or that suggestion along with a plan to maybe meet again.

As Schaff saw it, the flaws in this arrangement cut both ways. Swing changes are tough sledding, even for top players. Would the students even practice? Would they practice the right things? Without steady supervision, there was little guarantee. The more likely outcome — Schaff ran up against it often in his work as a PGA teaching professional in Singapore, London and his native Australia — was a kind of stasis: At the next lesson, if and when it happened, the process would start right back at square one.

In this lose-lose situation, students got shortchanged but so did instructors, who might earn a decent living but miss out on the rewards of doing greater good. Then there were the strictures of the marketplace itself. This, too, nagged at Schaff. Why should students be limited to teachers within easy geographic striking distance? And wouldn’t those teachers want a broader audience than those who could make a face-to-face?

“It was obvious to me that the entire system was fundamentally broken,” Schaff says. “There...



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