Colm O'Regan: Social media is basically Big eTobacco - Irish Examiner

Screen time. I thought I had it licked. The last phone I had used to measure the screentime and admonish me for overdoing it. I had an allotted time of social media and then I was gently urged to put it away. It seemed like it was working.

Two things happened: 1) Like any addict, my resolve weakened. I just started lying to my sponsor, messing with the settings. And 2). Because Apple itself is addicted to selling us new phones and had built in obsolescence -a fancy word for complete shiteness- into the battery, I needed a new phone.

This next phone promised some kind of screentime regulation but since it wouldn’t be in the (different) phone manufacturer’s interest either for me not to wear out the presumably crap battery, it didn’t enforce it. Especially during lockdown, I was a mess. Doomscrolling on bad news and online rows.

I think we all pretty much know now that social media is basically Big eTobacco. It just needs you alive and consuming or two people to replace you so it doesn’t die when you die.

I use social media so I can kid myself I’m doing something about trying to sell tickets and also to be occasionally funny online but the negatives were outweighing the positives. “What’s on your mind?” asks Facebook with fake concern, “What’s happening?” says Twitter because it’s a cool dude.

But I know they saw me shuffling like Bubbles in The Wire (up to Season 4). Pathetic. Guys you know what’s on my mind. I just need some of that sweet sweet dopamine rush from a...



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