The contract services for a company hired to design a proposed new Greene County jail includes monitoring social media and providing the county an analysis on what is said by opponents.
HDR, a national architecture, design and consulting firm, is contracted to provide data analytics to the county in hopes of persuading voters to approve the jail levy this fall.
Opponents of the county building a new jail said the company’s work is concerning. County administrator’s said HDR’s work is intended to get the message out about the need for a new jail.
HDR’s scope of services includes a communication plan, which among other things involves executing a social listening campaign to monitor all media, according to its contract. The plan would define and identify potential risks, trending issues, project/industry influencers, and user demographics, to be provided in weekly social media analytics and monitoring reports to the county through November, when a sales tax ballot issue appears on the ballot.
HDR conducted digital media monitoring of all online mentions that could be related to the Greene County jail project from May 25 to June 23, per the company’s social listening report. Among keywords and phrases tracked by the company are “Greene County Coalition for Compassionate Justice,” and “Greene County Citizens Against Giant Jail group.” Both are names of jail opposition groups.
HDR also tracked news articles and location-based keywords like criminal justice and justice reform....
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