Know how to manage social media risks - Telangana Today

We live in an age where privacy seems to slip away as more technologies enter our lives. Inappropriate use of personal data is something that has become a matter of great concern these days.

The marketplace has emerged where public shaming is a commodity and shame is an industry. Nowadays money is made on clicks. The more shame, the more clicks and the more the advertising revenue. In this context, there is a dilemma of choosing between privacy and user convenience.

We see many challenges related to privacy, security, data management, accessibility, social inclusion, governance and other information security issues with the use of technology in daily life. There are a few risks arising due to the use of social media tools and technologies, where there is a possibility of losing something of value (i.e. information, reputation, or goodwill)

Approach to risk

* Identify the Risk – Identifying social media threats in terms of vulnerabilities and how they could hamper achieving an objective. (a)
Loss of reputation (b) Loss of confidential information, (c) Legal and regulatory violations (c) Social Engineering Crimes (d) Loss of intellectual property.

* Assessing the risk – Assessing the possibilities and consequences of the risk i.e. how it can impact the organisation/individual (a) Economically (b) Technically (c) Politically (d) Socially.

* Mitigating the risk – Create a social media risk management governance (a) Select the right listening tools (b) Identify the people...



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