Lexmark is standing out from competitors and creating new opportunities for partners with its growing suite of cloud services, including cloud print management and cloud fleet management, a Lexmark executive told CRN.
Greg Chavers, vice president for North America channel sales at Lexmark, said the printer vendor brings a “core competence” in cloud services that are enabling partners to remotely manage and support customers wherever their users might be located -- including in hybrid work and work-from-home scenarios.
Lexmark’s cloud services were recently expanded to cover printer hardware from all manufacturers, not just Lexmark, with the Lexmark Cloud Bridge solution that launched in April.
Lexmark’s cloud service offering is “a native cloud platform -- so it’s built from the ground up with cloud users in mind,” Chavers said in an interview with CRN. “It’s not just infrastructure that you take from on-premise and move into the cloud. It’s much more than that. I would definitely contend that it is a major differentiator for Lexmark in the imaging industry.”
What follows is an edited portion of CRN’s interview with Chavers.
What do you want partners to know about Lexmark in 2021?
Lexmark continues to be committed to the channel and the partner ecosystem. Our business results are a clear indication of that commitment. Over 90 percent of our units go through the channel. It really just illustrates that point that we value partner collaboration much more than we do partner...
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