Hello, communicators:
The Honey Baked Ham Company announced a limited run of Pumpkin Spice Glazed Turkey Breast, which will feature a sweet and crunchy glaze topping. The move was accompanied by data to show that consumers really wanted the flavoring.
“In preparation for the limited time PSG TB offering, HoneyBaked partnered with OnePoll to understand the experiences and flavors that make up consumers’ favorite seasons,” the press release reads. “The results reinforced that the demand for fall flavors starts now.”
According to the survey, 65% of people said pumpkin spice flavors should be available August through October and 15% want the flavor to be available all year.
“The data proves America’s affinity for all things fall, especially the flavors and traditions that make it a favorite time of year,” said Honey Baked Ham Company CMO Jo Ann Hero. “We added pumpkin spice to our signature glaze to bring two fall flavors together in a delicious combination creating our Pumpkin Spice Glazed Turkey Breast. Just another way for all the pumpkin spice fans to enjoy the flavor this season.”
Love it or hate it, pumpkin spice season has arrived right on schedule, and The Honey Baked Ham company has the numbers to prove it. As the proliferation of pumpkin spiced-flavored food and beverage items seems to arrive a bit earlier every year, this campaign demonstrates how surveys can be used to justify even the most divisive trends.
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