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To help raise awareness of British red squirrels on various digital platforms, the Red Squirrel Survival Trust is collaborating with Dani Connor Wild – a young British zoologist and wildlife photographer who has gained viral social media success with her red squirrel documentary films.
The trust aims to protect the few remaining – estimate is well below 287,000 – native red squirrels in the UK and reverse the catastrophic decline in numbers which may otherwise see their extinction in as little as a decade in England. As their ambassador, Dani will be telling the story of the British red squirrel through a series of short 10/15-minute YouTube videos, starting with some filming on location in Cumbria this summer.
Known as Dani Connor Wild on social media, she is the only zoologist to date to document the lives of red squirrels from such an intimate vantage point. Her videos, filmed during a four-month stay in Sweden last year, garnered her a strong social media following.
A 15-second video of a baby squirrel eating sunflower seeds right next to her camera microphone shows not only what a baby red squirrel sounds like when eating, but also how red squirrels can learn to trust humans – and even enjoy interacting with them. This ‘I put my microphone in front of a seven-week-old baby squirrel’ video went viral on social media, receiving 16.6m views on Twitter, achieved 790.9K likes, 207.9K retweets, and 6K comments.
This type of exposure is vital for the RSST to help save...
Read Full Story: https://www.thescottishfarmer.co.uk/news/19546253.social-media-star-dani-highlights-plight-red-squirrels/
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