Social media trends often don’t last long, but while the trend is still buzzing on the internet, businesses should try to make the most of it to boost up their engagement and sales. Businesses can ride their creatives on a trend; it gets immense attention and can be highly rewarding if done right. Brands often create instant tweets while associating their image to the trend. While it gives a perspective, it also adds character to the brand. This instant reaction to trends is called moment marketing. However, these trends come and go but there are a few trends that are omnipresent and shape the user experience on social media. Let us discuss the social media trends businesses shouldn’t ignore.
Video is king
Most social media content is in video format as they’re highly engaging and fun to create. Video creation on social media has evolved through the years. This also changed the way we interact and share videos on social media. There are multiple forms designed to target different audiences in a variety of ways. A business must understand these video forms that set the trends on social media. Live videos make the company appear accessible and make the audience feel inclusive of the events happening in and around the business. A lot of businesses use product demo videos to boost sales and inform the audience about their product. Short form vertical videos are meant for micro-content. These have high retention rates as they’re shorter in duration. These short videos are...
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