HALIFAX – A new Halifax-made social media platform just got a huge boost in name recognition, which will likely drive up subscribers. ililli (pronounced I-Lilly), a platform where users upload audio files and can talk to their audience, now have prominent football media personalities talking about the CFL on the site.
The list is a who’s-who of CFL analysts across the country, including such names as Dave Naylor, Jeff Hamilton, Rod Pedersen, Darrin Baumig, Farhan Lilji, Danny Austin, Marshall Ferguson, Dave Campbell, Aaron Korolnek, Mike Mitchell, and Matthew Scianetti.
The conversations about CFL football on ililli this season will be a part of the platforms #TalkMore events.
“Every part of the country is covered, and the country as a whole is covered,” says ililli founder Charles Benaiah. “I think we have a great group that covers (the CFL) from a lot of different angles.”
Out of the media personalities, it was TSN’s Dave Naylor who pushed for the group to hop onto the ililli platform. Benaiah reached out to Naylor in the early days of the platform and encouraged him to get involved.
“Dave Naylor was one of the first people jump on ililli,” says Benaiah. He’s probably been out most vocal advocate.”
“He and I started talking about once or twice a week.”
Naylor and Benaiah were actually high school friends more than 30 years ago. In 1985, the two tried to create a curling video game on Benaiah’s Atari 800 computer.
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