Lisa Novak is one of the early adopters of selling property via her social media accounts. Here, Lisa Novak has revealed her top five tactics to enhance your social media engagement.
Forget about the followers
That’s right! The reality is you don’t need thousands of followers on your social media, you just need a few hundred of the right types of followers. Don’t get caught up in the ‘fake news’ of needing to have 10,000+ followers.
I only had a few hundred followers when I first started successfully listing and selling property right off my social media for Novak Properties.
Give people a reason to follow you
Sorry to say, putting a ‘sold’ sticker onto your social media is not going to promote engagement from your followers.
Work out who your audience is and give them the relevant content. For me, my followers are mostly buyers.
They get to see property first on my social media before it launches to the major real estate portals and have the option to buy it there. That’s a great reason for my followers to follow me.
Raw, authentic content is key
Social media loves video content because it gives more truthful insights into who the person really is, rather than yet another overly-edited, smiling selfie.
Raw content is great and your audience will respect the authenticity. You don’t need filters and fancy content.
It’s far more important that you go live as you’ll get big brownie points from Facebook and Instagram’s algorithm. They love it and so does your audience.
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