We asked MassageLuXe Chief Growth Officer Kristen Pechacek: What changes are you planning to your social media as consumers begin shopping in person again post-Covid?
As a society, we have never been more concerned with our health and wellness, both physically and mentally. With more than 40 million Americans suffering from anxiety disorders and 50 million Americans experiencing chronic pain, consumers must be reminded that there is help available. MassageLuXe is using social media to help coach consumers on their health and wellness journey. Whether they are seeking relief in one of our nationwide spas, or making changes in their daily lives, the brand wants to be seen as a source of health and wellness advice. To help achieve this objective, the brand has four key content pillars.
- Care: The primary pillar is “Care.” This pillar provides health and wellness advice centered around skin care, nutrition, stretching, water intake, sleep, and empowerment.
- Contrast: This pillar focuses on the benefits of the services the brand provides and illustrates its differentiators.
- Community: As a franchise, it is crucial for us to participate in community happenings. This pillar celebrates the community and the customers who support our spas and contains customer stories, reviews, and community happenings.
- Culture: This pillar contains staff spotlights, spa events, and ownership and serves as an insider’s look into MassageLuXe.
These four content pillars are used for tracking...
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