Off the back of Mosh Social Media unveiling its 2021 New Zealand Facebook and Instagram Report, Head of Strategy and Partner Julian Thompson talks to StopPress about the best-performing brands, how businesses can better leverage Facebook and what social media developments we can expect.
You’ve been tracking more than 24,000 Facebook pages and over 11,000 Instagram accounts since 2014. What stands out as the most significant and interesting changes you’ve seen?
Since 2014, the lack of change has been interesting; Facebook and Instagram still reign. Creating engaging content is still paramount. The need to pay to play across social media to comply with algorithms has grown considerably. The sophistication of the targeting has increased a LOT – that’s been surprising.
The big change we’ve seen is how much more competitive the space is now, however that’s balanced by the increase in audience size and increased time spent on the platforms.
The importance of video is a major change – especially short and snappy videos.
Seeing brands be rewarded for being honest, authentic and human is a welcome change – audiences see through fakeness from brands, especially here in NZ, we don’t like brands who try to be something they’re not.
Likes going backwards was a really surprising change that stood out for us this year. What we assume is most of these brands actually attracted a large number of new fans over the period last year. So for the net number of likes to go backwards, we...
Read Full Story: https://stoppress.co.nz/features/social-media-magic-knowing-your-audience-and-standing-for-something/
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