Tulane University Damaged by Not Just Ida, But Social Media Post - PR News - For Smart Communicators

It’s been a tough start to the week in New Orleans, to say the least. Hurricane Ida hit the Big Easy Aug. 29 as predicted, leaving much of the city, and most of southern Louisiana, without power.

Thankfully many citizens heeded local calls for evacuation, heading out of Ida’s destructive path. But many college students weren’t so lucky. Eight colleges are located within New Orleans’ borders, and 40 more sit within 100 miles of the city. Unfortunately, many schools did not evacuate students. Instead, they provided food and encouraged them to shelter in place.

Tulane University used social media to communicate with students and the public. It. faced a backlash for its messaging.

Tulane continues to experience the effects of Hurricane Ida. Remain sheltered in place. pic.twitter.com/ZqEK8fOxM5

— Tulane University (@Tulane) August 29, 2021

In this Twitter thread, Tulane communicates its emergency policy. It also reveals how many students are left on campus, as well as steps it has taken to prepare.

However, this tweet caused a stir, particularly with meteorologists, parents and some onlookers. The university blames the hurricane for shifting paths from the original forecast. For anyone who followed the storm, as well as the warnings about it heading straight for New Orleans, this seems somewhat deviated from the truth, and the public let Tulane know it.

Ida’s path deviated from what forecasters had predicted as recently as yesterday morning. However, we are confident we...



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