Social media marketing refers to the process of creating tailored content for social media platforms for the purpose of driving engagement and promoting a brand. Social media marketing is beneficial because it enables brands to strengthen the relationships they have with their customers, on the customer’s preferred channels.
Why Is Social Media Important to Brands?
Although many people have moved to other social media platforms, Facebook still has 2.85 billion active monthly users according to Statista. If one counts all of the Facebook family of social media platforms, including Instagram, WhatsApp, and Messenger, that number grows to 3.51 billion monthly users. By 2022, the number of worldwide social media users is expected to reach 3.96 billion. As of 2021, 82% of the United States population has a social networking profile.
These statistics show why it is vital for brands to invest in social media marketing, as social media is a channel where consumers feel free to openly discuss how they feel about a brand’s products and services, and it’s a great place to reach customers on their own turf, a place where they are comfortable spending time. A GlobalWebIndex report revealed that from January to March of 2020, consumers were on social networks (and associated messaging apps) an average of 2 hours and 22 minutes each day. More importantly, the report also indicated that up to 50% of social media users use social networks to research products and services.
Joe Sinkwitz,...
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