Social media has become an integral part of any business, allowing it to reach new customers, increase revenue and even go “viral”.
As social media forms a key part of marketing strategy, it is important for restaurants to have a presence on social media platforms – offering endless opportunities to increase sales and customer bases.
With restaurants having faced several challenges since the start of the pandemic, social media strategies are an effective tool. We have created four key social media tips for restaurants to implement – covering the basics to more detailed tips and advice.
1.Establish a social media presence
Even if a restaurant has a website that showcases its menu, opening and closing times, booking options and more, social media is an integral tool that many customers look to when deciding where to dine.
With numerous platforms readily available (and free!), it is important to take stock of the most relevant and highly used platforms, namely; Facebook, Instagram, Twitter and even newly popular TikTok.
Establishing a presence on these platforms ensures the following:
- Access to a wider net of customers
- A method to provide key updates about a restaurant such as contact details, opening times etc.
- A promotional based mechanism – meaning that restaurants can share their specials, events and more
- It allows for a business to stay current and keep on top of restaurant trends
- It fosters a community and creates meaningful relationships with new and existing...
Read Full Story: https://www.eatout.co.za/article/4-social-media-tips-restaurants/
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