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Dive Brief:
- Lowes Foods has integrated fulfillment technology that orchestrates deliveries across various last-mile firms, helping it better organize service according to store and shopper needs, according to a press release on Thursday.
- The technology, provided by Plano, Texas-based Delivery Solutions, also unifies shopper tools and communication, and brings the delivery experience fully under Lowes Foods branding, said Chad Petersen, the chain's vice president of e-commerce.
- The partnership reflects the push by regional grocers to streamline e-commerce technology and the front-end experience as services like delivery and pickup account for an ever greater portion of sales.
Those last-mile partners, including Shipt and DoorDash, have allowed Lowes to scale its same-day delivery program in line with demand.
The orchestration technology from Delivery Solutions links with each of Lowes' providers and assigns orders based on their capabilities, as well as the requirements of each store and order.
Orchestration technology can improve unit economics in e-commerce by matching each order with the right provider, said Arshaad Mirza, Delivery Solutions' founder, and helps "insulate" retailers from having to adjust to changes across the delivery landscape, from mergers to technology updates.
Looking ahead, Petersen said Lowes and other grocers are examining ways to offer a variety of delivery options that vary according to speed and pricing.
source: https://www.grocerydive.com/news/how-lowes-foods-is-trying-to-orchestrate-better-deliveries/605998/
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