Running a social media campaign isn’t the hard part – the real challenge is coming up with new and creative ideas that will keep audiences engaged.
Followers are inundated with content and with attention spans getting shorter and competition getting tougher, there is a constant need to keep social media feeds fresh and exciting. Here are five ways to spruce up your feed.
Host regular giveaways
Everyone loves free stuff. Giveaways are great because they permit you to reach your target audience quickly, while also allowing you to test the effectiveness of different platforms and methods. Taking the time to develop a strategy for giving away freebies can pay off tremendously in the long run, as it will enable you to interact with fans, generate more leads, start online conversations and most importantly, increase brand awareness. Such initiatives are incredibly easy to run.
One of the recent examples is the ‘loop giveaway’, where a freebie is offered once a person follows 8-10 new accounts.
Leverage the power of bite-sized videos
Video is king when it comes to getting more exposure for brands online. Video content has exponentially more views, shares and engagement than static content and with reducing attention spans, bite-sized clips are the order of the day. Brands can show customers their personality, frame their narratives and even promote products in ways that are both informative and entertaining, to ultimately build an emotional connection with viewers.
In fact,...
Read Full Story: https://gulfbusiness.com/five-tips-to-re-energise-your-social-media-feed/
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