Grandfluencers: Social media's older influencers debunk age myths | Daily Sabah - Daily Sabah

They say "age is not a barrier" and "you're as old as you feel." Well, if you want proof of that there is no need to look further than social media! The rising population of older influencers brings about stories of hope and admiration, debunking myths along the way.

Joan MacDonald's health was in shambles at age 71. She was overweight and on numerous medications with high cholesterol, rising blood pressure and kidney trouble.

Her daughter, a fitness coach, warned that she'd wind up an invalid if she didn't turn things around. She did, hitting the gym for the first time and learning to balance her diet with the help of a brand-new tool, an iPhone.

Now 75, MacDonald is a hype beast for health with a bodybuilder's physique and 1.4 million loyal followers on Instagram.

She's among a growing number of "grandfluencers," folks 70 years old and up that have amassed substantial followings on social media with the help of decades-younger fans.

"It's so rare to find someone her age being able to do all these things," said one of her admirers, 18-year-old Marianne Zapata of Larchmont, New York. "It's just such a positive thing to even think about."

Both aspirational and inspirational, older influencers are turning their digital platforms into gold.

MacDonald has paid partnerships with the sportswear and supplement brand Women's Best, and the stress-busting device Sensate. And she just launched her own health and fitness app not so many years after learning how to use digital...



Read Full Story: https://www.dailysabah.com/arts/grandfluencers-social-medias-older-influencers-debunk-age-myths/news

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.


Source: Story.KISSPR.com