Chandigarh: In the ongoing battle for supremacy between Chief Minister Captain Amarinder Singh and Punjab Congress chief Navjot Singh Sidhu, the latter is working hard on building a larger-than-life image by projecting himself not just as the party chief but as the potential CM.
Sidhu, who has had a successful stint as a cricket commentator and a judge of comedy shows on TV, is using showman skills to present himself as a serious, independent, honest and courageous politician. But that is not all. He is also using his presence on social media to hit out at Amarinder through a constant stream of videos and tweets. Interestingly, a major portion of his social media campaign is directed at attacking Amarinder and not Opposition leaders.
Sidhu’s social media team works round the clock, putting up Facebook posts and YouTube videos of his meetings and speeches.
The focus is not only on what Sidhu says but also on optics — greeting crowds and partymen, stop by at a dhaba for tea, or an unplanned visit to a gurdwara. Everything is captured by his social media team that travels with him.
Connecting with my Soul … Meeting with Trade & Industrial Association of Amritsar | 26 August, 2021 pic.twitter.com/L73w20HzI1
— Navjot Singh Sidhu (@sherryontopp) September 1, 2021
His clothes are carefully chosen and videos are shot like films. Drone cameras are used for aerial shots and several in-house cameramen capture him walking, smiling, shaking hands, and talking.
Experts say such...
Read Full Story: https://theprint.in/politics/punjabs-next-cm-sidhus-social-media-team-is-working-hard-to-create-that-image/728118/
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