If you want to understand the latest social media platform updates, and maximize your own efforts in social media marketing, it's worth taking a broader view of consumption trends, and considering how people are looking to use social apps to connect, in various ways, over time.
By understanding such trends, you can get a clearer idea of what people want to see from your brand - which is where app analytics platform App Annie’s latest report comes in.
App Annie’s ‘Evolution of Social Apps’ report looks at how social media usage trends have evolved over the last decade, highlighting the rise of live-streaming, the increasing focus on social commerce, the growth of TikTok and Snapchat, and more.
The report is key reading for those looking to maintain a handle on key shifts, and what’s driving the latest platform updates. You can download the full report here, but in this post, we’ll take a look at some of the key notes of interest.
Probably the biggest highlight of the report is the rise in consumer spending within social apps, with cumulative spend already at $3.2 billion in the first half of 2021 - up 50% year-over-year.
As you can see in this chart, the broader adoption of social media apps in Asian markets - particularly India - has pushed in-app spending to new heights, with App Annie projecting that, for the full year, in-app spend will hit $6.78b this year.
That’s expected to continue to rise at an annual growth rate of around 29% moving forward, which App Annie...
Read Full Story: https://www.socialmediatoday.com/news/new-report-looks-at-social-media-usage-trends-over-the-past-decade-and-whe/606109/
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