Hashoff 2.0 to Disrupt Traditional Web Ad Market, DGTL Completes Social Media Software Portfolio with Omnichannel DSP Distribution
New York, New York--(Newsfile Corp. - September 7, 2021) - DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) (FSE: A2QB0L) ("DGTL" or the "Company") reports that its subsidiary, Hashoff LLC, has pioneered a new and innovative product category coined "Social Influencer Advertising". Hashoff 2.0 will be the first CMS of its kind to convert and distribute multimedia social influencer content to programmatic web advertising via DSP distribution as well as a range of other digital media markets.[i]
Social Influencer Advertising is the conversion of freelance social media influencer content into programmatic web advertisements pushed to any screen based digital media format, including omnichannel DSP distribution. This new form of online advertising content is endemic to the now dominant mobile-social media environment and advertising market (e.g. a major inflection point in the global digital media sector was reached when mobile surpassed television in time-spent in 2019).[ii]
This new social media product category has the potential to transform the digital media marketing industry, and consumer relationships within the online advertising space, by empowering brands to deliver relatable brand messaging via high-engagement social content versus increasingly ineffective traditional online banner advertisements.
The initial focus of Hashoff 2.0's new...
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