One of my favourite influencers who I follow religiously is Trinny Woodall, the model turned entrepreneur who keeps appearing on my social media feed with her styling tips.
And before I knew it, I found myself on her website checking out the makeup range from TRINNY LONDON.
In a world where social media and e-commerce have crossbred to give birth to social commerce, one wouldn't bat an eyelid before buying products from a company that doesn't necessarily sit on the same hemisphere as them.
The hallowed portals of Google as the gateway for all intended customers were first challenged by Amazon but the pie now has a new competitor in social commerce. As the COVID-19 pandemic redefined the retail sector, reports suggest that social commerce is expected to grow at 30% YOY.
Also Read: Ad spends to increase 23.2% in 2021, digital biggest winner: GroupM
Social media derives its strength from users discovering trends on their platform, they are the resident authority on identifying user interests and targeting them.
So, it only makes sense that players like Facebook and Twitter have now chosen to invest in shopping features on their platforms. While Facebook launched Instagram shops, Snap is also on the anvil along with Tiktok on presenting alternative shopping avenues to their users.
Armed with all the data the social media platforms have, they can give a run for their money to e-commerce giants. And businesses have identified social commerce as an opportunity - swiftly moving...
Read Full Story: https://www.businesstoday.in/opinion/columns/story/local-to-global-how-companies-can-leverage-social-media-campaigns-to-build-brand-loyalty-306116-2021-09-07
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