Prime Minister Imran Khan is credited with being the first politician in Pakistan who has invested a lot of time and given a lot of importance to social media. His political party, the PTI, amassed a massive number of followers across its social media platforms when other political parties weren’t concerned with digital media as such.
I spoke to Muhammad Kamran, the head of the PTI’s official social media team, to know more about the PTI’s social media operations. An ardent fan in 2007 of Prime Minister Imran Khan (who was then only an Opposition leader), Kamran caught the PTI leadership’s eye after he defended the party on various forums and frequently commented on its official website at the time, insaf.pk.
“At that time, I remember, current affairs shows were all the rage in Pakistan,” he recalls. “In 2007, they [PTI] contacted me and at their invitation, I joined their website management team. It then became the social media team and after working at several positions in that team I eventually went on to head it,” he adds.
Heading the PTI’s social media team is not an easy job and comes with its own set of challenges, Kamran points out, adding that he never gets a day off. However, his volunteers are always up to the task.
“The PTI has a huge network of volunteers,” he says. “From Australia to America, we have volunteers in every part of the world. When our volunteers in Australia are dozing off, those in the US are actively working,” he chuckles. “Our global cycle...
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