The Central Intelligence Agency now boasts robust followings on a number of social media platforms. | AP Photo
09/08/2021 04:30 AM EDT
Updated: 09/08/2021 02:41 PM EDT
In the bowels of its Langley headquarters, a fluorescent-lit, mundane office space houses a team of about a dozen people engaged in what is perhaps the Central Intelligence Agency’s least covert mission: to make American citizens “like” the agency on social media.
An edict is posted to the wall: “Every time you make a typo….the errorists win.”
The United State’s premier intelligence agency has slowly ramped up its social media presence since joining Facebook and Twitter in 2014, creating one of the federal government’s quirkiest, creative, and controversial PR campaigns.
The aim: to dispel some of the negative press and conspiracy theories that have dogged the agency over the years by showing the public that CIA staffers are just like us.
“Demystify, educate, and then recruit,” said Candice Bryant, the 37-year-old leader of the agency’s social media team, who exclusively sat down with POLITICO to discuss the agency’s engagement strategy publicly. “There's people who don't realize that we have a softer side here,” said Bryant, who has been at the agency for almost 17 years. "So our audience is really the entirety of the American public.”
But not everyone thinks the CIA — with a reputation as one of the world’s most exclusive and lethal fraternities — should be chasing clout by sanding down...
Read Full Story: https://www.politico.com/news/2021/09/08/cia-least-covert-mission-510043
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