Who would want to be a supermodel?
They live in a seemingly glamorous world of gorgeous clothes, first-class travel, other beautiful people, and earn millions of dollars.
Yet, like the rest of us mere mortals, they have been greatly affected by the pandemic.
With coronavirus grounding airlines and putting a stop to large gatherings, fashion weeks and shoots were cancelled. So the world's top fashion models were stuck at home the same as everyone else.
For the first time since Covid, this week New York Fashion Week will take place largely in-person, marking a tentative return to the runway and normal business for the fashion industry.
Here four leading models talk about their experiences over the past 18 months, and why social media, and especially Instagram, has become more important than ever.
Joy Corrigan
Perhaps best known for her work with lingerie brand Victoria's Secret, Corrigan has also modelled for the likes of Guess, Urban Decay, Jimmy Choo, and Vivienne Westwood.
She says that at the beginning of Covid, all photo shoots ground to a complete stop. "As time went on, clients were asking some models to shoot their own content at home," says the 26-year-old.
"I had some brands send me [their] clothes to shoot. I set up a backdrop in my living room, steamed the clothes, and set up a self-timer on my camera to capture content, and then sent the images for them to use.
"This was challenging, but I had to adapt. As time went on, modelling shoots began to start...
Read Full Story: https://www.bbc.com/news/business-58474185
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