TikTok Announces Events and Additions for Fashion Month - Social Media Today

With September being the month of major fashion events, TikTok has today announced a new #TikTokFashionMonth program, which will highlight a range of fashion influencers in the app, and see the platform host various live-streams and events, aligning with community interest.

First off, TikTok has anointed ten of its most prominent fashion influencers as ‘Fashion & Beauty Frontrunners’ for the month, which will see these creators featured in dedicated Fashion Month activations, helping to showcase the latest trends and content to their audiences.

As explained by TikTok:

“From high fashion favorites to beauty gurus changing the glam game, these Fashion & Beauty Frontrunners always make a grand entrance, on and off TikTok, and deserve to be celebrated!”

The selected creators represent a diverse spread of communities in the app, with TikTok aiming to showcase a more inclusive view of the broader fashion landscape, and help more communities link into the latest looks and trends.

TikTok’s also hosting several events throughout the month, which will include big name fashion celebrities and its own platform influencers.

Events include:

  • Get Ready with Me' thrift edition with Victoria Paris (@victoriaparis) featuring new pieces from STAUD
  • Coffee break with Glow Recipe: Glow Recipe's new product launch, including tips and skin consults with Dr. Angelo Landriscina (@dermangelo) and founders
  • Glam with Hourglass and Tatcha, with two make up creator activations
  • Balmain LIVE...


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