Facebook Unveils $299 Smart Glasses, its First Step Towards AR Wearables - Social Media Today

They’re not AR-enabled, and they don’t feature Facebook branding, but today we’ve been given our first look at The Social Network’s new smart glasses, made in partnership with Ray Ban, which come in a range of fashionable styles that largely disguise the fact that you could be recording everything that you see.

The glasses, called Ray Ban ‘Stories’ (yep, even sunglass makers are now getting into Stories), largely achieve their key intention upfront, in being a fashionable looking wearable device - because as Google Glass showed us, if your smart glasses look too nerdy, no matter how functional they are, nobody’s going to wear them.

The glasses are available in three styles, each based on traditional Ray Ban designs, including the ever-popular ‘Wayfarer’, one of the only sunglass styles that looks good on almost anybody.

Under the hood - or more operatively, built into the frame - Facebook has developed a new multi-camera hub which enables the user to record what they’re seeing at any given time. You simply tap the button on the top of the arm, and the recording begins, providing an easy way to capture your experiences, without taking you out of the moment.

Which is just like Snapchat’s Spectacles, which Snap released, oh, about 5 years back.

So given that you’ve been able to purchase pretty much the exact same device for some time, what makes Facebook’s variation stand out, and will get consumers to fork out their hard-earned cash to own a pair?

First, the technology is...



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