When Facebook CEO Mark Zuckerberg revealed that the social network was working on its first smart glasses, he tried to dial down the hype. The glasses, he suggested during the Facebook Connect conference in September 2020, would be just a step toward a more ambitious project.
"They're not yet augmented reality glasses," Zuckerberg said, referring to technology that places digital images on someone's view of the real world. "They're on the road there."
On Thursday, Facebook's smart glasses -- under the Ray-Ban brand -- go on sale online and at some stores in the US, UK, Canada, Italy, Ireland and Australia. Called Ray-Ban Stories, the smart glasses shoot photos and 30-second videos with the press of a button. They also play music and podcasts and make calls. The glasses include a virtual assistant so you can snap photos and videos hands-free by uttering the phrase "Hey Facebook."
The release of its first pair of smart glasses, which start at $299 (299, AU$449), shows how Facebook continues to bet on augmented reality. Zuckerberg has enthused about a future in which augmented reality glasses will let people play games on their couch next to holograms of their friends or share an experience on social media without whipping out their phones. Though Facebook's smart glasses don't include AR effects, they move the company closer to that goal.
(Zuckerberg has been waxing on lately about the "metaverse," a virtual environment where people will meet up. His company also makes the...
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