These images, known as "flying dress" photos, started out on the picturesque Greek island of Santorini and have since become popular in other tourist spots like Dubai, Tulum and Italy.
While the pictures look like they could have been taken for a high fashion magazine, the photo shoots are relatively affordable and have become a more common offering on travel experience booking websites like Viator and Klook.
The couple were both wedding and portrait photographers and Babenkov was reportedly working on a shoot in the Dominican Republic, during which a stylist added a long train to a gown to add more drama, giving him the idea to replicate the look for tourists.
Volokitina and Babenkov took advantage of SEO -- search engine optimization, a way to pack a website full of key words that make it easier to find in a quick Google search -- and now it's practically impossible to find a flying dress photo online that doesn't lead back to their website or social media profiles in some way.
Success, though, has given other people in other markets the idea to try out a similar photography business model.
She was working as a wedding planner in her native Montego Bay, Jamaica, when the coronavirus pandemic hit.
Rather than pursue her own travel dream -- going to Santorini to stage a flying dress photo shoot -- she decided to capitalize on the trend in her home country.
She also got lucky. Although Jamaica has had some short lockdown periods and curfews during the pandemic, the country...
Read Full Story: https://www.cnn.com/travel/article/flying-dress-photo-shoots-instagram-intl-hnk/index.html
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