Here's how to make the critical press connections that help your company get featured.
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It’s no secret that public relations are all about relationship building (hey, it’s in the name). Traditionally, relationship building was done through mixers and coffee chats with journalists. I still remember the number of free dinners I was offered in my years as a journalist! Enter social media, and you can now reach a writer sipping his or her coffee on the other side of the world. Yes, there are more opportunities to connect, but the bare basics of building relationships shouldn't be forgotten.
Here are four social-media platforms I use to build relationships with the media.
1. LinkedIn
There are only two platforms that are still excellent places to connect with traditional media professionals: Twitter and LinkedIn. Despite cold connections and cold pitching becoming a thing of the past, it’s still something done regularly on LinkedIn, and it works! Particularly with LinkedIn Premium, you can really dive into researching who works where and connect with staff writers of different magazines.
I usually choose an upfront approach. I tell them I read their work, show I know their topics and mention the areas my client has expertise in. This is better than direct pitching straight away, as I want them to realize that I have a valuable resource for them. Then, after a connection has been established and they’ve given a green...
Read Full Story: https://www.entrepreneur.com/article/383167
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